To coincide with the launch of our expanded furniture range, we caught up with our National Interiors Sales Manager, Andrew Shears, to discuss the current market and the greater choice and support now available for our loyal dealers.
Industry Insight – I’ve seen a lot of changes…
“I have worked in the furniture industry for 12 years. I started with a small dealer in Poole, which was acquired by the SPOT Group. Now, I support interiors projects throughout the UK as part of the Group’s national interiors service. I’ve seen a lot of changes in the industry. The way we use office spaces has changed to reflect modern ways of working. Monitors have shrunk, leading to smaller workstations and formal meeting rooms have given way to informal, collaborative spaces. Today’s workplaces have to be a lot more versatile.”
Greater Choice – You can fulfil the whole range of client needs
“Our extended range allows dealers to fulfil the whole range of client needs – whether the client needs a quick delivery of everyday furnishings, or is buying a new building and needs help fitting it out. We partner with the UK’s leading furniture manufacturers, so you can rely on us for a wide choice of industry leading products to meet any scope.”
Sales Support – We’ll help you reveal future opportunities…
“Rather than just reacting to enquiries, I’m working alongside dealers to identify furniture opportunities within their account bases. Together, we can review your client base and past buying behaviour to reveal future opportunities. We can target opportunities early on by understanding whether a client is due for a refurbishment or by anticipating an office move.”
Call on us – You can sell more than the odd chair or table
“With the support of our team, you can be confident discussing projects of all sizes – including complete refurbishments and interiors installations. So, you can sell more than the odd chair or table. You can call on our experience and professional support every step of the way, from product selection through to space planning. Several of our team are also trained DSE assessors, so we can advise on HSE compliance too.”
Marketing Tools – Simplify the buying process
“We can prepare bespoke brochures tailored to your client, making it easy for them to turn to you as their ‘go to’ supplier. For example, we can hand-pick a selection for national companies with several offices. By placing everyday items alongside slick products for flagship locations, these companies can choose matching products from your brochure that uphold their brand across several different locations. Tools like this simplify the buying process, so clients won’t need to look elsewhere.”
Looking Ahead – Adapting to the future
“Even during the last five years, the office environment has changed a lot – and I’m sure it will continue to do so. However, we’re well-equipped to adapt to future changes through our partnerships with leading manufacturers, vendors and designers. This gives us the knowledge and skills to develop modern workspaces that will accommodate changing ways of working – a key ingredient if you want to attract new talent.”
Get Ready for our Expanded Range
Spicers expanded furniture range gives you – and your clients – the choice of over 1,400 furniture lines. These span everyday essentials through to premium and made-to-order options. As one of our loyal dealers, you can also access exclusive sales and marketing support to help you target key interiors opportunities and sell these products into your accounts.
Be sure you’re ready to start selling these lines as soon as our new catalogue is released. Order your catalogues by 22nd September to receive them in October.
You can place your order at www.spicerspublications.com or call 01223 822 270.