A&A have always been a supportive dealer to Spicers and through their strong category support with focus on getting the simple things right first time; A&A have seen their business grow by 23% in just a few short years. Following this success and a number of marketing and category presentations from the Spicers team, the new agreement was signed.
Having historically sat within a dealer group structure, A&A have recently made the decision to move away from this to become a fully independent dealer with Spicers.
“I have been impressed with the direction, service and flexibility of Spicers, especially their bespoke marketing service.”
Steve Taylor, founder of A&A, comments, “The market is changing. New categories and products are entering our space, and the way we communicate with our customers and prospects is evolving at a much faster pace. I have been impressed with the direction, service and flexibility of Spicers, especially their bespoke marketing service. Spicers understands our needs, the direction we want to go in and will flex to help us achieve our goals. Moving to become an independent dealer with Spicers just felt like the right thing to do”.
Spicers Account Director, Stuart Warne expanded on this: “A&A are a great company and are focused on forming strong relationships with their customers. This new relationship enables us to work even closer to help improve their messaging and awareness in the marketplace as well as drive new opportunities, through greater support from our category experts, supported by our inventory teams and local distribution model. I look forward to continuing to work with Steve, Chris, Mike, Simon and the A&A team.”
Steve Taylor founded A&A Business Supplies Ltd back in 1985 and has successfully grown A&A into one of the leading suppliers of Office Products & Specialists in Furniture solutions on the south coast. Through listening to and delivering on what their customers need and want, with a strong belief that doing business in any environment should be as rewarding and enjoyable as it is cost effective, A&A look set to continue on the road to success.