Having successfully delivered the Alliance programme, a complete outsourced solution for ambitious dealers, Spicers confirmed the relaunch of their Brilliant Partners programme at a recent briefing to customers and suppliers. Designed to facilitate business growth for forward-thinking dealers the new-look Brilliant Partners initiative will be launched over a series of events for dealers in September.
Richard Ford, Sales & Marketing Director at Spicers said “We need to ensure that our programme delivers tangible, relevant and beneficial products and services for our resellers. Therefore, we have looked long and hard at our Brilliant Partner proposition and aligned it to meet the needs of dealers in an ever changing market. We recognise that the fully outsourced Alliance programme isn’t right for everyone, the Brilliant Partner programme is focused on driving sales through new product and service opportunities, with outstanding marketing to support this.”