Spicers 2020 Win, Keep, Grow Marketing Proposition, what does this mean for customers?
Spicers are delighted to unveil details of their 2020 Win, Keep, Grow marketing proposition. With an industry developing faster than ever, they have reviewed the way they take their products to market and for 2020 they will offer a fresh, modern approach to marketing which aims to bridge the gap between print and digital.
Their new interactive catalogue brings products to life through engaging video content and includes a new digital catalogue; a powerful dynamic tool, taking digital orders live through a built-in basket, ideal for engaging new business. To compliment their catalogue offering, Spicers has launched a brand new app; SCAN2C, a free App for dealers and their customers to download.
The SCAN2C app demonstrates Spicers commitment to providing best-in-class content by giving digital consumers access to 1000’s of product videos, enabling them to research, discover products and make informed buying decisions. 90% of consumers claim a video will help them to make a purchasing decision (Social Media Today). This app will make life easier for customers, with no need to use another search engine and all related enriched content being delivered in one place. The app scans QR codes and also barcodes from their range of products, delivering useful digital content straight to your mobile device.
Supplementary to this, Spicers will launch a quarterly mailer entitled Centre Stage. The new mailer will help dealers improve customer relationships and grow sales by enabling them to position exciting products, promotions to their customers in both print and digital format. Covering all product areas, customers will have access to the best deals in the market place.
Included within the Win, Keep, Grow proposition is the continuation of the well established Spotlight magazine. This innovative 6 monthly lifestyle publication provides a progressive digital marketing tool to dealers, with industry leading content and managed email services. Sales and growth support is available via a Marketing Account Manager and Field Marketer who will work to deliver a bespoke growth programme for all partners.
Clarifying the rationale behind this proposition Richard Ford, Sales & Marketing Director at Spicers commented, ‘We want to help dealers gain a competitive edge in this changing market and look to future-proof the industry to ensure success.’
Resellers wanting more detail on Spicers Win, Keep, Grow proposition should contact their Account Manager for more information.