Following a session with the Spicers field marketing team, office products supplier Skye Direct has seen an instant uplift in sales.
Sue Pearson, Field Marketing Executive at Spicers said: “The main objective with Skye was to increase spend from their current customer base on the day. Skye also wanted to increase their sales once they could put their new skills into practice.”
For the training session, the field marketing team conducted product training and a blitz activity. “With the product training we aim to improve the sales team’s knowledge-base across a variety of product ranges to give the team confidence to propose new products, identify opportunities and ultimately, grow sales.”
“During the blitz activity we look to increase customer basket spend by focusing on a highly attractive product at a key promotional time.” Sue continued.
Following the training with the Spicers field marketing team, Skye Direct saw a fantastic 6.9% increase in sales on the same day! Ben from Skye Direct said: “It was great to see Spicers engage with the team in such a way that they are still singing their praises now!”
The goal of the field marketing team is to provide training and education for our dealers; this can include product training, sales blitz days (product training and outbound call training for sales) as well as support with Campaign Click campaigns and planning. If you are interested in working with the Spicers field marketing team, please get in touch here.