Spicers have introduced a marketing toolkit to accompany their extended launch of the 5 StarTM Concentrate Chemical range, further demonstrating their focus on growing sales within the FM market.The benefits
The innovative range includes a unique dosing bottle that dispenses the correct amount of solution, with each 1 litre bottle providing up to 100 uses and delivering a low cost in use. The concentrate nature of the range saves space in the cleaning cupboard, and reduces costs associated with shipping and storage. Users can be assured of quality as the range complies to ISO 9001 and meets the requirements of BSEN 1276, which measures the effectiveness against a range of bacteria, including E coli and MRSA.
The range is best targeted at those high users of cleaning chemicals, with initial market feedback showing that end users can make up to double digit savings on their cleaning chemicals. Coupled with a tidy margin for resellers and a brand with a point of difference in the market; the range ticks all the boxes for those resellers serious in tackling this market sector.
“The range has been developed as a consequence of our Workplace Specialist Sales teams working with partnering resellers to uncover sizeable new business prospects.”
Stuart Pearson, Spicers Director of Workplace & Facilities Supplies, commented on the new range launch, “The investment and commitment to such a comprehensive cleaning range in the 5 Star™ brand, underlines our commitment to pursue and develop this market sector opportunity with our resellers. The range has been developed as a consequence of our Workplace Specialist Sales teams working with partnering resellers to uncover sizeable new business prospects.”
To complement the launch, Spicers have created a suite of marketing collateral, including web banners, e-marketing emails and a product brochure to showcase the chemical range. The printed and online catalogue consists of 20 pages and is split into 4 room environments to help guide the user to identify the correct product for use.
Further product extensions will launch in Q4, with the introduction of a cleaning cloth range creating a complete solution for colour coded cleaning.