Spicers announce an update on the evolution of their Brilliant Partner programme.
In 2013 the programme launched with the aim of acknowledging and rewarding Spicers largest and loyalist customers. 3 years on and the programme has successfully delivered more than 20 different tools and services all geared to help resellers provide a wider offer to their customers. However with resellers facing increased competition and burdening costs Spicers have recognised it needs a fresh approach to help resellers grow their top and bottom line sales.
“It is all about making sure that we help our dealers ‘future-proof’ their business and keep pace with the ever-changing marketplace.”
With the rapid changes in the marketplace Spicers have reviewed the Brilliant Partner proposition to ensure that it delivers more tangible, relevant and beneficial products and services for all sizes of resellers. Richard Ford, Sales & Marketing Director, Spicers, commented, ‘This is an exciting new dawn for Brilliant Partners. It is all about making sure that we help our dealers ‘future-proof’ their business and keep pace with the ever-changing marketplace. The programme focuses around growing our dealers businesses by providing market sector and marketing expertise, added value partnership initiatives, and most essentially by being a true supply chain partner.’ A series of Regional Launch Events, will take place in November to bring the program to life.
As part of this process to ensure the Brilliant Partner programme is central to go-to-market approach, Spicers have restructured the Marketing function to include this key element; and are in the process of recruiting twelve new marketing and dealer support positions to drive and deliver the innovation. Rebecca Stallard will lead the new look Marketing team, with a further announcement on the actual structure to follow shortly.